The Coolidge Corner Theatre

With the growing popularity of the variable frame rate VariCam® HD Cinema camera and low-cost 24p editing and finishing on the desktop, HD production is on the verge of a radical workflow transformation - what we like to call a VariDigm shift.

And it all starts inside the camera. Panasonic's AJ-HDC27 VariCam replicates many of the key features of film-based image acquisition, including 24-frame progressive scan images, time lapse recording, and a wide range of variable frame rates (4-fps to 60-fps in single-frame increments) for “overcranked” and “undercranked” off-speed in-camera effects. The AJ-HDC27 VariCam also features CineGamma™ software that permits Panasonic's HD Cinema™ camera systems to more closely match the latitude of film stocks.

And while it may start inside the camera, it certainly doesn't stop there. HD is showing up in more places than just on HDTV at home. Panasonic is leading the way with compact and affordable HD projectors for home theaters. In stores, Panasonic's HD plasmas are entertaining, informing, and influencing shoppers with digital signage. Universities are helping students achieve their higher education goals through the use of Panasonic high definition touch-screen displays that make learning interactive and fun.